Welcome!

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If you’ve landed here, you’re likely one of two people:

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You’re a woman living with hormonal symptoms such as cramps, bloating, headaches, night sweats—you’re tired of being told “it’s normal” and know you could be achieving more with proper advice.

 

Or you’re a coach or health professional who recognises that your female clients require more than the male-based programming you’ve been taught—and you want the knowledge and framework to coach women properly.

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Either way, you’re in the right place.

 

The truth?

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The health and fitness industry wasn’t built for women.

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But—and I cannot stress this enough—that does not mean women are fragile.

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It simply means women could be getting far more out of their training, living with fewer symptoms (yes, with female-specific advice it is entirely possible to live each month symptom-free), and achieving better long-term outcomes—if female physiology were actually accounted for.

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Only 6% of sport and exercise science research is conducted solely on females.

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Yet research forms the foundation of the training and nutrition advice women are given.

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The industry has been built predominantly on male data.

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New research is now highlighting the discrepancies and flaws within this system—something women already intuitively knew.

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Women actually possess many physiological characteristics that support efficient training, faster recovery, and sustained performance, for instance:

• Women recover faster between both sets and training sessions

• Women are more resistant to exercise-induced muscle damage

• Women preserve glycogen more effectively during aerobic work and rely more heavily on fat oxidation, supporting greater fatigue resistance

 

These differences are real, measurable, and well-documented.

 

And yet—they are not considered in practice.

 

Because traditional methods are built on male data:

• Training volume, frequency, and rest intervals are based on male recovery timelines—leaving many women under-stimulated rather than over-reached

• Programs are frequently capped “for recovery,” limiting training density and long-term adaptation

• Conditioning and fueling strategies written around male depletion patterns underestimate female capacity and misguide practice

 

These differences are not vulnerabilities to manage.

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But when they’re ignored, women are systematically underserved.

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The training methods, nutrition recommendations, and recovery protocols taught across the industry are overwhelmingly derived from male data.

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Female physiology isn’t worse.

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It’s simply been treated as an afterthought.

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That’s why I developed The Female Specific Method™.

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An evidence-informed framework that integrates female-specific research and lived experience to better reflect how women actually adapt, recover, and perform.

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This method does not treat women as fragile.

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It recognises that women have been operating within systems that fail to leverage their physiological advantages—and provides a structured way to finally do so.

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Women haven’t needed fixing.

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They’ve needed frameworks that caught up.

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So, this is where this space comes in.

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This website exists to bridge the gap between what women’s bodies are capable of—and the systems they’ve been forced to operate within.

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If you’re a woman, you’ll find coaching, education, and practical resources designed to help you train, eat, and recover in alignment with your physiology—so progress becomes consistent, symptoms become manageable (or disappear entirely), and your body starts working with you instead of against you.

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If you’re a coach or health professional, you’ll find education and globally accredited—ACE and NASM—certifications built on The Female Specific Method™—a clear, structured framework that gives you the confidence and competence to coach women properly across training, nutrition, the menstrual cycle, pregnancy, peri-menopause, and beyond.

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You don’t need to overhaul everything you know.

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You need a framework that finally accounts for female physiology.

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From here, choose the path that fits you best—whether that’s exploring coaching, accessing resources, or diving into education designed specifically for working with women.

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You’re not late to this conversation.

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The industry is.

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And it’s time the framework caught up.​​​​